Etrip |
作者姓名:John S. Haywood-Farmer; Julian Heere; Robert Spitalar |
商品類型:Case (Field) | 商品編號:9B09D002 |
出版日期:2009/01/07 | 內容長度:21 頁 |
In February 2008, the chief executive officer (CEO) of Fly Open Sky Ltd. was finalizing a business plan for Etrip, a proposed online travel startup in the European travel market. He wanted to use the plan to convince investors to commit €100,000, which would provide the first round of financing in a lead up to a further investment of €500,000. The CEO had a vision of developing Etrip as a superior online travel reservation system and desired to .....more
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